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SZIE and MATE — University Admissions Campaigns
Over several admissions cycles our team planned and produced campaigns for Szent István University and its successor, the Hungarian University of Agriculture and Life Sciences (MATE).
01 // SZIE and MATE
The brief
Help prospective students find the right course and campus, and keep the university's message clear through a change of name and identity.
02 // SZIE and MATE
Our team's contribution
Campaign planning and management, social media content and paid campaigns, campus and student films, short-form video, an admissions guide and a course-selection quiz. The 2021 campaign carried the university through its change of name and identity in two phases. This case study concerns that contribution, not the university's entire communications function.
NoteThis project is previous work by members of our team.
03 // Admissions cycles
Admissions cycles
2018–2020 · SZIE
Szent István University
Recurring admissions campaigns for Szent István University.
2021 · Transition
From SZIE to MATE
A campaign in two phases: the new name with the existing logo in January, then the new name and identity from February.
2023/24 · MATE
Campus films and admissions guide
Films for the university's campuses, a downloadable admissions guide and a course-selection quiz.
2024/25 · MATE
Content at volume
Short-form video, campaign films and animated shorts, social media management, paid campaigns and content from the Educatio education fair.
04 // SZIE and MATE
What the project demonstrates
Admissions communication works as a steady rhythm through the year; a change of name is easier for applicants when it is staged, explained and consistent across every channel.
Planning a similar project?
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