World Aquatics Budapest 2024

Support the event's digital presence from the lead-up campaign through content production during the competition.

Through BrandHub, the work included social media strategy, content planning, photography and video, platform-specific creative assets and on-site content. It also included organisational and coordination tasks relating to ambassador and influencer content.

Planned campaign content and the rapidly changing activity of a live event require different working arrangements. Consistent communications depend on both a prepared content framework and on-site adaptability.